In a world and at a time when we always need to play it straight when it comes to political correctness, it seems that Air New Zealand decided to do its own thing and.. well, upset a lot of people.
An in-flight safety video launched back in February of this year featuring swimsuit models attracted all sorts of attention as you can imagine.
The Safety in Paradise video featured Sports Illustrated swimsuit models from their famous Swimsuit Edition such as Christie Brinkley, Hannah Davis and Jessica Gomes.
I’m sure many thought the video brightened up an otherwise dull subject, but of course others voiced concerns that the film was sexist. In fact, Australian Natasha Young was so upset she launched her own Change.org petition, which received 11,000 signatures. It argued:
Air NZ finds it appropriate to reinvent the in-flight safety video with a celebration of Sports Illustrated 50th anniversary. A safety video is to alert passengers on what to do in an emergency; it should not be an excuse to objectify the sexualized female body. This video completely disregards passengers who find it offensive for religious reasons, who have body image struggles, who are parents concerned about their children’s impressionable nature, who believe women deserve more respect, and who have teenage daughters who deserve more respect.
Personally, we think everyone should just chill out – it was fun and if it means people pay more attention then it worked, right? Plus, we guess the whole intention was also to get some PR, so that is a win for Air New Zealand in our book.
You can let us know your thoughts, have a watch of the video for yourself and see what all the fuss is about…